Crafting Excellence in Leicester Since Our Founding
From a small Leicester workshop to the UK's most innovative sustainable fishing tackle manufacturer – discover the passion and expertise behind every Moorhen Lure.
Our journey began with a singular vision: to produce superior fishing tackle while safeguarding the very environments we cherish. Moorhen Lures started in a modest Leicester workspace, fueled by a deep love for angling and a commitment to innovation. Over the years, we've evolved into a national manufacturer, consistently pushing the boundaries of sustainable fishing technology. Key milestones include developing our signature lead-free weights in 2008, introducing biodegradable soft plastics in 2015, and pioneering smart lure technology in 2020. We envision a future where responsible angling and exceptional performance go hand-in-hand.
Our Core Values Drive Sustainable Angling Innovation
Our unwavering commitment to British craftsmanship, environmental responsibility, and angling excellence drives everything we do, making Moorhen Lures the trusted choice for serious anglers and retailers across the UK.
Environmental Stewardship
We are dedicated to minimizing our ecological footprint through sustainable manufacturing processes, ethical material sourcing, and continuous research into eco-friendly alternatives for every product.
Quality Craftsmanship
Every Moorhen Lure is a testament to British precision and durability. We combine traditional techniques with modern technology to ensure unmatched performance and longevity, fished with confidence.
Customer Focus
Angler satisfaction is at the heart of our mission. We build lasting relationships by listening to feedback, offering exceptional support, and delivering products that exceed expectations on the water.
Continuous Innovation
We thrive on pushing boundaries, from novel lure designs to advanced materials and integrated smart technologies. Our R&D team is constantly exploring new ways to enhance the angling experience.
Meet the Angling Experts Behind Our Success
Alistair Finch
Founder & Lead Designer
With over 30 years of angling experience, Alistair founded Moorhen Lures with a vision for sustainable, high-performance tackle. His passion for the sport and dedication to environmental conservation are embedded in every product.
Dr. Evelyn Reed
Head of R&D, Materials Science
Dr. Reed, an expert in polymer science, leads our innovation in biodegradable materials and smart lure technology, ensuring Moorhen Lures remains at the forefront of eco-conscious fishing solutions.
Marcus Thorne
National Sales & Partnerships Manager
Marcus, a lifelong angler, connects Moorhen Lures with retailers and fishing communities across the UK. His deep understanding of the market ensures our products meet the needs of every serious angler.
State-of-the-Art Manufacturing Meets Traditional Craftsmanship
Our Leicester facility is where innovation takes shape. We combine advanced machinery with the meticulous eye of seasoned craftsmen to create fishing tackle that excels in both form and function.
- Rigorous quality control at every production stage.
- Sustainable production methods certified to ISO 14001 standards.
- On-site testing laboratories for material integrity and performance.
- Flexible custom manufacturing capabilities for unique projects.
From the initial design to the final polish, every Moorhen Lure undergoes stringent checks to ensure it meets our exacting standards and delivers unparalleled reliability for anglers.
Leading the Industry Toward Environmental Responsibility
Environmental responsibility isn't just a claim; it's woven into the fabric of Moorhen Lures. We are committed to protecting aquatic ecosystems for generations of anglers to come.
Our Impact Reduction Initiatives
We actively reduce our carbon footprint through energy-efficient manufacturing, waste minimization programs, and the use of recycled and recyclable packaging. Our goal is net-zero waste by 2030.
Partnerships for Conservation
Moorhen Lures proudly partners with organizations like the Angling Trust and local river conservation groups, participating in waterway clean-ups and funding research into sustainable fishing practices.
- Support for nationwide waterway clean-up drives.
- Collaboration on sustainable fisheries management research.
- Investment in eco-friendly material innovation.
Awards and Recognition for Innovation Excellence
Our dedication to quality and sustainability has earned us accolades within the angling community and beyond. We're proud of the trust placed in Moorhen Lures by experts and enthusiasts alike.
Best Eco-Friendly Lure
Awarded for our revolutionary biodegradable soft plastics in 2018.
Angling Innovation Award
Recognized for our smart lure technology integration in 2021.
British Craftsmanship Excellence
Celebrating our dedication to quality manufacturing in 2020.
"Moorhen Lures consistently delivers not just exceptional tackle, but also a clear commitment to the future of our waters. They are a benchmark for responsible manufacturing."
Join Our Mission to Revolutionize Sustainable Angling
Experience the Moorhen Lures difference – where performance meets responsibility. Partner with us, stock our products, or simply explore our innovative range.
Get in Touch Today