Precision-Engineered Lures for Every UK Fish Species

Maximize your catch rates with precision-engineered lures designed specifically for the behavior, preferences, and feeding patterns of your target UK fish species.

Variety of scientifically designed fishing lures for different fish species displayed in a clear water environment — Our commitment: detailed biological research meets expert angling knowledge.

At Moorhen Lures, we combine decades of British craftsmanship with cutting-edge scientific research to develop tackle that truly performs. Forget generic gear; our species-specific range empowers you to approach each fishing expedition with confidence, knowing your lure is perfectly tuned for the challenge.

Explore Our Species Range Find Your Perfect Lure

Expert Lures for UK's Most Popular Game Fish

Realistic trout lures, some resembling natural flies, on a riverbank with clear water — Trout Lures

Trout & Salmon

Our meticulously crafted trout and salmon lures mimic natural prey with unparalleled accuracy. From delicate dry flies for pristine chalk streams to robust spinners for powerful salmon rivers, we ensure your presentation is irresistible.

Behaviour-matching designs
Optimal weight for casting precision
Proven track record in UK waters

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Large, aggressive pike lures with treble hooks, laid out on a wooden fishing boat deck — Pike Lures

Pike & Zander

Dominate murky waters with our robust pike and zander lures. Designed to trigger aggressive strikes, these lures feature lifelike imitations and pronounced actions that predators can't ignore, even in low visibility.

Aggressive action for predator strikes
Durable for powerful fish battles
Realistic baitfish profiles

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Assortment of vibrant bass lures, including soft plastics and crankbaits, on a rocky coastal shore — Bass Lures

Bass & Sea Trout

Our bass and sea trout lures are engineered for the challenging coastal and estuarine environments of the UK. From precision casting to enticing subsurface actions, these lures deliver results in diverse saltwater conditions.

Saltwater durable construction
Enticing subsurface actions
Optimized for UK coastal waters

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View All Species Lures

Science-Based Design Matching Fish Behavior Patterns

Our design philosophy is rooted deeply in ichthyology and behavioral ecology. We don't just create lures; we engineer responses. Each Moorhen Lure product is the culmination of extensive research into fish sensory biology, feeding patterns, and habitat interactions.

Detailed research into species vision, hearing, and lateral line sensitivities.
Analysis of prey preferences, seasonal diets, and caloric needs for optimal mimicry.
Adaptations for water clarity, temperature, pressure, and current profiles in UK environments.
Incorporating seasonal behavioral shifts for year-round effectiveness.

Infographic showing various factors influencing fish behavior, such as water temperature, light, and prey, and how they relate to lure design — Visualising the intricate relationship between fish biology and lure efficacy.

Optimised for UK Waters and Regional Conditions

The diverse aquatic landscapes of the United Kingdom demand bespoke solutions. Our lures are not just species-specific; they are condition-specific, ensuring peak performance whether you're on a Scottish loch, a Welsh river, or an East Anglian reservoir.

Seasonal Patterns

Lures adapted for spring spawning, summer feeding frenzies, autumnal preparation, and winter dormancy.

Water Clarity

Optimised colours and vibrations for clear chalk streams versus tannin-stained peaty rivers.

Temperature & Depth

Lure buoyancy, retrieve depths, and material choices designed for specific thermal layers.

Regional Specifics

Recommendations for iconic UK angling venues and their unique ecological profiles.

Stylized interactive map of the UK highlighting different fishing regions with icons representing various fish species and lure types — Navigate UK waters with confidence. Our interactive map helps you choose the perfect lure for your next adventure.

Perfect Lure-Technique Combinations for Maximum Success

A perfectly designed lure only reaches its potential with the right presentation. Dive into our expert-curated technique guides, matching each lure to the optimal method for every species and condition.

Retrieve Patterns

Master the art of retrieval with our detailed guides. Learn about steady retrieves for hungry perch, twitch-and-pause methods for cautious bass, and erratic jerks for aggressive pike. Each technique is designed to maximize your lure's allure.

Slow Rolling & Bottom Bouncing
Twitching & Jerking
Stop & Go

Presentation Methods

Beyond retrieve, an effective presentation considers water depth, current, and cover. We guide you on everything from pinpoint casting near structure to drifting techniques that entice wary fish without spooking them.

Vertical Jigging
Drop-Shotting
Shallow Water Wading

An infographic or diagram illustrating various fishing techniques (e.g., jigging, casting, spinning) matched to specific lure types and target fish species — Visual guide to mastering common lure presentations for various species.

Discover Techniques

Find Your Perfect Species-Specific Lure Match

Our interactive Lure Selector Tool takes the guesswork out of choosing your next piece of tackle. Simply tell us about your target species, fishing conditions, and preferred technique, and we'll recommend the ideal Moorhen Lures setup.

1. Select Your Target Species:

2. Describe Water Conditions:

3. Preferred Angling Technique:

Need a Custom Solution?

Our custom lure design service allows for unparalleled personalization. If you can't find your exact match, let's create something unique.

Design Your Custom Lure