Profitable Partnership Opportunities with the UK's Premier Lure Manufacturer

Partner with Moorhen Lures, the UK's fastest-growing sustainable fishing tackle manufacturer, and offer your customers the innovative, eco-friendly lures they're demanding. Access exclusive advantages in a booming market segment.

  • Tap into the lucrative sustainable fishing tackle market with high-demand products.
  • Benefit from exclusive access to new product lines and configurations not available to the public.
  • Realise significant revenue potential and attractive profit margins for your retail operation.
  • Streamlined application and onboarding process with dedicated partnership requirements overview.
Apply for Wholesale Partnership Today
Moorhen Lures sustainable fishing tackle range displayed in a modern retail setting, highlighting profitable partnership opportunities for UK fishing retailers.

Comprehensive Product Range for Complete Store Solutions

Our comprehensive wholesale program provides retailers with high-margin, fast-moving inventory backed by proven customer demand. Explore our full product catalog, from cutting-edge lead-free lures to custom-designed solutions, all available for wholesale distribution.

Moorhen Lures' species-specific fishing lures, showcasing intricate designs for various fish types

Species-Specific Lures

Target premium angling segments with our expertly designed, species-specific lures, crafted for maximum effectiveness across UK waters.

View Range
Eco-friendly, lead-free fishing lures and biodegradable bait options from Moorhen Lures

Lead-Free & Biodegradable

Meet the growing demand for sustainable fishing practices with our innovative lead-free weights and biodegradable bait solutions.

Discover Eco-Range
Expert craftsman perfecting a custom fishing lure in Moorhen Lures workshop

Exclusive Wholesale Configurations

Offer unique products with custom lure designs and exclusive configurations only available through our wholesale program, enhancing your market position.

Learn About Customisation

Access our full digital wholesale catalog and seasonal product rotation schedules upon partnership approval.

Competitive Wholesale Pricing and Flexible Terms

Moorhen Lures is committed to fostering strong, long-term partnerships. Our wholesale pricing structure is designed to offer attractive retail margins, supported by flexible ordering and reliable logistics tailored to your business needs.

Tier Minimum Order Value (Ex. VAT) Discount Level Key Benefits
Bronze Partner £500 15% Off RRP Access to full standard catalog, 7-day payment terms, standard delivery.
Silver Partner £1,500 20% Off RRP Bronze benefits plus priority access to new releases, 14-day payment terms, discounted express delivery.
Gold Partner £3,000+ 25% Off RRP Silver benefits plus exclusive product configurations, 30-day payment terms, free express delivery, dedicated account manager.

All pricing is subject to change. Custom volume calculators and detailed credit application processes are available upon inquiry. Minimum order quantities apply per product line.

Comprehensive Support to Maximize Your Fishing Tackle Sales

Beyond exceptional products, Moorhen Lures provides robust support services designed to empower your retail team, streamline operations, and boost your sales performance in a competitive market.

Marketing Materials & POS

Access a library of high-quality digital assets, lifestyle photography, product descriptions, and eye-catching point-of-sale displays to attract customers.

Staff Training Programs

Empower your sales team with in-depth product knowledge, fishing techniques, and sustainability messaging through our online training resources and webinars.

Inventory Management Guides

Receive best practice guides for efficient inventory management and explore options for automated reordering systems to keep your shelves stocked.

Dedicated Support

Benefit from responsive customer support and technical assistance, ensuring your queries are resolved quickly and your business runs smoothly.

Retail Partners Share Their Wholesale Success Stories

Join Our Growing Network of Successful Retail Partners

Take the first step towards a profitable and sustainable future. Complete our wholesale application form to begin your partnership with Moorhen Lures and access exclusive benefits today.

Our team will review your application within 3-5 business days and contact you to discuss the next steps.