Profitable Partnership Opportunities with the UK's Premier Lure Manufacturer
Partner with Moorhen Lures, the UK's fastest-growing sustainable fishing tackle manufacturer, and offer your customers the innovative, eco-friendly lures they're demanding. Access exclusive advantages in a booming market segment.
- Tap into the lucrative sustainable fishing tackle market with high-demand products.
- Benefit from exclusive access to new product lines and configurations not available to the public.
- Realise significant revenue potential and attractive profit margins for your retail operation.
- Streamlined application and onboarding process with dedicated partnership requirements overview.

Comprehensive Product Range for Complete Store Solutions
Our comprehensive wholesale program provides retailers with high-margin, fast-moving inventory backed by proven customer demand. Explore our full product catalog, from cutting-edge lead-free lures to custom-designed solutions, all available for wholesale distribution.

Species-Specific Lures
Target premium angling segments with our expertly designed, species-specific lures, crafted for maximum effectiveness across UK waters.
View Range
Lead-Free & Biodegradable
Meet the growing demand for sustainable fishing practices with our innovative lead-free weights and biodegradable bait solutions.
Discover Eco-Range
Exclusive Wholesale Configurations
Offer unique products with custom lure designs and exclusive configurations only available through our wholesale program, enhancing your market position.
Learn About CustomisationAccess our full digital wholesale catalog and seasonal product rotation schedules upon partnership approval.
Competitive Wholesale Pricing and Flexible Terms
Moorhen Lures is committed to fostering strong, long-term partnerships. Our wholesale pricing structure is designed to offer attractive retail margins, supported by flexible ordering and reliable logistics tailored to your business needs.
Tier | Minimum Order Value (Ex. VAT) | Discount Level | Key Benefits |
---|---|---|---|
Bronze Partner | £500 | 15% Off RRP | Access to full standard catalog, 7-day payment terms, standard delivery. |
Silver Partner | £1,500 | 20% Off RRP | Bronze benefits plus priority access to new releases, 14-day payment terms, discounted express delivery. |
Gold Partner | £3,000+ | 25% Off RRP | Silver benefits plus exclusive product configurations, 30-day payment terms, free express delivery, dedicated account manager. |
All pricing is subject to change. Custom volume calculators and detailed credit application processes are available upon inquiry. Minimum order quantities apply per product line.
Comprehensive Support to Maximize Your Fishing Tackle Sales
Beyond exceptional products, Moorhen Lures provides robust support services designed to empower your retail team, streamline operations, and boost your sales performance in a competitive market.
Marketing Materials & POS
Access a library of high-quality digital assets, lifestyle photography, product descriptions, and eye-catching point-of-sale displays to attract customers.
Staff Training Programs
Empower your sales team with in-depth product knowledge, fishing techniques, and sustainability messaging through our online training resources and webinars.
Inventory Management Guides
Receive best practice guides for efficient inventory management and explore options for automated reordering systems to keep your shelves stocked.
Dedicated Support
Benefit from responsive customer support and technical assistance, ensuring your queries are resolved quickly and your business runs smoothly.
Retail Partners Share Their Wholesale Success Stories
Join Our Growing Network of Successful Retail Partners
Take the first step towards a profitable and sustainable future. Complete our wholesale application form to begin your partnership with Moorhen Lures and access exclusive benefits today.
Our team will review your application within 3-5 business days and contact you to discuss the next steps.