Reclaim the Catch: Precision Lures, Sustainable Waters

Outperform expectations and protect our future. Moorhen Lures combines British craftsmanship with unparalleled eco-innovation, delivering the devastating performance modern anglers demand.

Explore Our Lures Design Your Lure
Stunning photorealistic image of a Moorhen Lures fishing lure, possibly a crankbait or jig, partially submerged in pristine, crystal-clear water. The lure is glinting under soft sunlight, with ripples gently radiating around it. The background shows a subtle, blurred hint of a tranquil British lake or riverbank. The colors showcase the primary green and blue of Moorhen Lures, with an accent of orange or amber on the lure to draw attention.

Trusted by Anglers, Defined by Excellence

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Years of Craftsmanship

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Anglers Served Annually

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Lead-Free Production

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Environmental Awards

Your Complete Angling Advantage

A highly detailed image of a bespoke, uniquely painted fishing lure, perhaps a topwater popper or a swimbait, undergoing final inspection in a workshop. The lure features intricate patterns and vibrant colors, reflecting customization. A skilled artisan's hands, wearing light gloves, are carefully holding it. In the background, blurred tools and design sketches hint at the custom design process.
Custom Lure Design

Custom Lure Design

Unleash your unique fishing vision. Collaborate with our experts to craft bespoke lures tailored to your specific targets and waters.

Learn More
An industrial warehouse scene with stacked pallets of Moorhen Lures product boxes. A modern forklift is moving some boxes, suggesting efficient logistics. The lighting is bright and professional, highlighting the scale of operations. The branding of Moorhen Lures is visible on the boxes.
Wholesale Distribution

Wholesale Partnership

Expand your retail offerings with Moorhen Lures. Benefit from competitive pricing, reliable supply, and a trusted brand.

Partner With Us
A close-up, macro shot of innovative, biodegradable fishing bait dissolving subtly in clear freshwater. Small bubbles emanate from the bait, indicating its eco-friendly composition. The focus is on the textural detail of the bait and the water's clarity. Soft, natural light illuminates the scene.
Sustainable Bait Solutions

Sustainable Bait Solutions

Fish responsibly with our lead-free, biodegradable, and eco-conscious bait alternatives. Preserve our waterways.

Discover Eco-Options
A high-tech fishing reel integrated with a small, sleek digital display showing depth or fish finder data. The setting is modern and clean, possibly a close-up on a futuristic fishing rod. Blue and green light reflections hint at water and technology, showcasing innovation.
Smart Fishing Technologies

Smart Fishing Technologies

Embrace the future of angling with our innovative tech-enhanced gear designed to give you the ultimate edge.

See Innovations

Precision Engineered for Every Water, Every Species

A vibrant Moorhen Lures pike lure, perhaps a large swimbait or jointed minnow, with realistic scale patterns and sharp hooks. It is displayed against a dark, moody background with subtle water reflections, emphasizing its predatory design.
Pike Lures
Pike Angler's Choice

Robust, striking lures designed to provoke aggressive strikes from even the wariest pike.

A small, detailed Moorhen Lures perch lure, possibly a soft plastic grub or small crankbait, in natural perch-mimicking colors. It's partially submerged in clear water, showing its action and texture. The lighting is bright and showcases fine details of the lure.
Perch Lures
Perch Pro Series

Micro-engineered finesse lures that replicate natural prey, irresistible to hungry perch.

A sleek, stream-lined Moorhen Lures trout spoon or spinner, gleaming under diffused light. The background is a soft blur of flowing river water, suggesting agility and movement. Its reflective surface is a key feature.
Trout Lures
Artisan Trout Baits

Hand-tuned and perfectly balanced for delicate presentations to wary trout in clear streams.

A deep-diving Moorhen Lures zander lure, possibly a soft plastic paddle-tail, with a dark, naturalistic color scheme, designed for low-light conditions. It is shown against a dark, slightly murky water background, hinting at deep water effectiveness.
Zander Lures
Zander Deep Divers

Engineered for deep-water aggression, designed to hit optimal depths where zander lurk.

A collection of varied Moorhen Lures jigging lures, focusing on different weights and styles (e.g., vertical jigs, casting jigs). They are artfully arranged on a clean, dark surface, highlighting their diverse forms and colors suitable for jigging techniques.
Jigging Lures
Responsive Jigging Designs

Dynamically weighted and balanced for superior action in both vertical and casting jigging.

Several robust Moorhen Lures trolling lures, featuring strong diving lips and durable finishes, being pulled on fishing lines through clear blue water. The perspective is slightly underwater, showing the lures in active motion as if being trolled.
Trolling Lures
Deep Diver Trolling Lures

Engineered for stable, deep-reaching performance, ensuring precise depth control while trolling.

A collection of finely tied Moorhen Lures fly fishing flies, perhaps dry flies and nymphs, arranged aesthetically on a rustic wooden surface next to fishing line and a small, delicate fly box. The craftsmanship of the flies is highlighted with natural, soft lighting.
Fly Fishing Accessories
Artisan Fly Fishing Accessories

Exquisitely crafted flies and accessories designed for the discerning fly angler.

A dynamic shot of a Moorhen Lures spinning lure mid-cast or mid-retrieve, with water splashes around it, conveying movement and action. The lure is shown in sharp focus, demonstrating its shape and reflectivity. The background is a blurred, natural waterscape.
Spinning Lures
Versatile Spinning Baits

Wide range of versatile spinning lures designed for maximum casting distance and irresistible action.

A gleaming collection of various Moorhen Lures lead-free sinkers and weights, showcasing their sleek, non-toxic materials. They are meticulously arranged on a clean, light-colored surface, emphasizing their environmental safety and quality.
Lead-Free Lures
100% Lead-Free Options

Protect water ecosystems with our performance-driven, entirely lead-free lure designs.

A bio-degradable Moorhen Lures soft plastic lure, captured in a hand gently releasing it into clear water. The lure appears made from natural, textured materials, subtly dissolving or interacting with the water, showing its eco-friendly aspect.
Biodegradable Lures
Biodegradable Innovations

Cutting-edge lures crafted from sustainable materials that break down naturally in the environment.

A flat lay shot of Moorhen Lures' eco-friendly product packaging, made from recycled cardboard with minimalist, natural ink printing. A lure is subtly placed on top of open packaging, highlighting the commitment to sustainability from product to presentation.
Eco-Conscious Packaging
Eco-Conscious Packaging

Our commitment extends beyond the lure—environmentally responsible packaging for a healthier planet.

A close-up of a small bottle of Moorhen Lures' bio-based reel lubricant, made from vegetable oils, next to a high-quality fishing reel. The texture of the lubricant and precision components of the reel are in sharp focus, promoting environmental responsibility in gear maintenance.
Bio-Based Lubes
Bio-Based Lubricants

Maintain your gear with our plant-derived lubricants, ensuring peak performance without harming nature.

A sleek, highly modern Moorhen Lures smart lure with integrated micro-sonar technology, showing subtle LED indicators. It's partially submerged in clear water, with electronic waves or signals emanating from it, visualized subtly in the water, conveying its intelligence.
Smart Sonar Lures
Integrated Sonar Lures

Pinpoint hidden structures and fish with real-time feedback from our intelligent sonar-equipped lures.

A close-up of a smartphone screen displaying a custom Moorhen Lures app interface, controlling a lure's movement or light patterns. The phone is held by an angler's hand, with a blurred view of a fishing rod and water in the background, illustrating remote control innovation.
App-Controlled Lures
App-Controlled Precision

Direct the action remotely with our app-enabled lures, offering unprecedented control and customization.

A highly detailed image of a Moorhen Lures with an integrated digital temperature sensor visible. The lure is partially submerged in a clear glass container of water where a digital thermometer reads precise water temperature. The focus is on the sensor and the clear display.
Temperature Sensor Lures
Real-Time Temperature Feedback

Optimize your strategy with lures that provide instant water temperature data for smarter fishing.

An abstract yet illustrative image of an advanced Moorhen Lures smart lure, with subtle glowing lines or patterns suggesting integrated AI processing. The background features a neural network style illustration, softly blurred, merging fishing and artificial intelligence concepts.
AI-Enhanced Lures
AI-Enhanced Strike Patterns

Lures that adapt their action based on environmental data, maximizing strike probability with AI intelligence.

Forge Your Ultimate Lure

Tired of off-the-shelf? Our interactive configurator puts the power of design in your hands. Select body type, color scheme, action, and retrieve a real-time 3D preview of your dream lure.

  • Real-time 3D Visualizer
  • Expert Species Recommendations
  • Instant Quote Generation
Start Designing Now
A highly detailed 3D render of a semi-transparent, wireframe fishing lure, overlaid with digital UI elements and options for customization (e.g., color wheels, shape sliders). The background is a clean, futuristic interface, suggesting a sophisticated configurator tool. The lure itself is in a dynamic pose. The color palette incorporates Moorhen Lures' primary green and blue, with interactive elements highlighted in accent orange.
Interactive Lure Configurator Interface

Protecting Our Waters, One Lure at a Time

A serene, wide-angle shot of a pristine British river or lake, reflecting the sky. In the foreground, hands gently release a Moorhen Lure into the water. The scene emphasizes clean water and responsible angling, with subtle hints of indigenous UK flora. The lighting is soft and natural, emphasizing tranquility.
Pristine UK Waterway with Sustainable Lure

Our Unwavering Commitment to the Environment:

As passionate anglers, we believe in preserving the natural beauty and biodiversity of our precious UK waterways. Our pioneering advancements ensure that your pursuit of the perfect catch doesn't come at nature's expense.

  • 100% Lead-Free Manufacturing

    Eliminating harmful lead from all our products, protecting wildlife and aquatic ecosystems across the UK.

  • Biodegradable Material Innovations

    Developing and utilizing materials that naturally decompose, leaving no lasting trace in freshwater or marine environments.

  • Exceeding UK Regulatory Standards

    We don't just meet regulations; we actively champion and implement practices that set new benchmarks for environmental stewardship.

Our Full Sustainability Story

Proven Performance: Angler Stories

Precision Craft. Sustainable Future.

1. Vision & Design

Every Moorhen Lure begins as a concept born from decades of angling experience and cutting-edge hydrodynamics research. Our Leicester-based design team meticulously sketches and engineers each profile for optimal action and species attraction.

Close-up of a designer's hand sketching intricate lure designs on a tablet, surrounded by various lure prototypes and technical drawings. The setting is a clean, modern design studio with natural light.
Lure Design and Engineering

2. Sustainable Sourcing & Manufacturing

We prioritize responsibly sourced, lead-free metals, robust bio-plastics, and sustainable elastomers. Utilising advanced CNC machining and precision moulding, we transform raw materials into durable, fish-catching masterpieces right here in the UK.

A manufacturing floor showing precision CNC machinery in action, crafting lure components from sustainable materials. The scene is clean, organized, and highlights modern technology within a factory setting with subtle Moorhen Lures branding.
Sustainable Manufacturing Process

3. Rigorous Testing & Quality Control

Each lure undergoes extensive in-house and field testing. From tank simulations evaluating swimming action to real-world durability tests in British waters, we ensure every product meets Moorhen Lures' exacting standards for performance and longevity.

A Moorhen Lure being tested in a controlled aquarium or clear testing tank. The lure's swimming action is visible, with delicate water currents, under expert observation. Data readouts or measuring tools might be subtly in the background, signifying rigorous testing.
Rigorous Testing and Quality Control

4. Eco-Conscious Packaging & Delivery

Upon final inspection, your Moorhen Lures are carefully nestled in our minimal, recycled packaging, ready for swift, secure delivery. We ensure every step, from our Leicester workshop to your tackle box, upholds our commitment to sustainability.

Neatly packed Moorhen Lures products in eco-friendly, minimalist packaging inside a delivery box. A gloved hand is closing the box for shipment, possibly with a shipping label visible. The scene emphasizes care, efficiency, and sustainability.
Eco-Conscious Packaging and Delivery

The Heart and Soul of Moorhen Lures

Portrait of Arthur Barnes
Arthur Barnes, Founder & Lead Designer
Arthur Barnes

Founder & Lead Designer

With over 30 years angling experience, Arthur's vision for sustainable, high-performance tackle is the driving force behind Moorhen Lures.

Portrait of Eleanor Mills
Eleanor Mills, Head of Engineering
Eleanor Mills

Head of Engineering

A material science expert, Eleanor leads our innovation in biodegradable plastics and lead-free alloy development, pushing the boundaries of eco-friendly tackle.

Portrait of Liam Fisher
Liam Fisher, Product Specialist & Tournament Angler
Liam Fisher

Product Specialist & UK Tournament Angler

Liam provides invaluable field-testing and practical insights, ensuring our lures perform flawlessly in real-world tournament conditions across UK waters.

Your Questions, Answered.

Our custom lure process begins with your vision. You'll specify target species, water conditions, action preferences, and color schemes. Our design team will then translate this into a digital prototype for your review. Once approved, we move to production using our bespoke manufacturing capabilities. The typical timeline from concept to delivery is 4-6 weeks, depending on complexity. We keep you updated at every stage.
Our wholesale partners gain access to an attractive pricing structure, committed stock levels, dedicated account management, and marketing support for a rapidly growing, ethically conscious brand. Offer your customers premium, sustainable tackle that truly performs. We offer reliable, swift UK-wide distribution.
We are proud pioneers of 100% lead-free fishing tackle, eliminating harmful heavy metals from our products. Furthermore, we actively research and integrate biodegradable plastics and natural materials into our lures and baits. Our packaging is also made from recycled and recyclable materials, minimizing our environmental footprint at every stage.
Moorhen Lures strives for 100% customer satisfaction. We offer a 30-day money-back guarantee on all standard products. For custom lures, once approved for production, returns are only accepted for manufacturing defects. All our products are covered by a 1-year warranty against defects in materials and workmanship. Please see our full Returns & Warranty page for more details.

Master Your Craft with Our Expert Guides

A large, healthy pike being carefully held by an angler right after being caught, ready for release. The fish is vibrant and the angler's grip is gentle. The background is a blurred scenic UK lake, emphasizing responsible angling.
Essential Pike Fishing Guide
Ultimate Pike Fishing in UK Waters

Dive deep into tactics, best lures, and seasonal approaches for targeting UK's top predator. Download our comprehensive guide today!

Get the Guide
A tranquil scene of clean water with small, healthy aquatic plants visible. An outline of fishing gear (rod and reel) is subtly overlaid, representing sustainable angling practices. The colors are fresh greens and blues, conveying environmental health.
Guide to Sustainable Angling Practices
Sustainable Angling: A Responsible Approach

Learn how to minimize your environmental footprint, from catch-and-release best practices to choosing eco-friendly tackle.

Read More
A visually appealing infographic of a seasonal calendar, highlighting different fish species prevalent in UK waters during various months. Small, artistic illustrations of relevant fish (e.g., trout in spring, pike in autumn) are included for each season, designed in a clean, modern style.
UK Species & Seasonal Lure Selection Chart
UK Species & Seasonal Lure Selection Chart

Master the art of seasonal fishing. Our chart details optimal lures and techniques for various species throughout the year.

View Chart

Elevate Your Catch. Protect the Future.

Join the growing community of anglers who trust Moorhen Lures for superior performance and unwavering commitment to environmental stewardship. Whether you need a bespoke lure or a wholesale partnership, we're ready to help you succeed.

Contact Our Team Call Us Today
A joyous angler proudly holding a large, healthy fish (like a trophy pike or carp) that has been successfully caught using a Moorhen Lure. The angler is smiling, and the fish is being held carefully and respectfully, ready for release. The background is a beautiful, natural British waterscape at golden hour. The image radiates success, satisfaction, and responsible angling.
Joyous Angler with a Trophy Catch