Your Privacy and Security: Our Commitment
At Moorhen Lures, we understand the importance of trust. Learn how we responsibly protect your information and ensure transparent, fair business practices for all your fishing tackle transactions.

Last Updated: October 26, 2023
Transparent Policies for Secure Fishing Tackle Transactions
Moorhen Lures is dedicated to upholding the highest standards of transparency and customer protection. Our legal policies are designed to build confidence, detailing our commitment to ethical data handling, clear terms of service, and straightforward return processes. We believe that by providing clear and accessible information, we empower you to make informed decisions and enjoy a secure online experience.
Below, you'll find quick links to our comprehensive policies, ensuring you have immediate access to the details surrounding your privacy rights, website usage, and purchasing terms. These policies are regularly reviewed and updated to reflect best practices and legal requirements.
Your Privacy Rights and Data Protection Commitments
Moorhen Lures prioritizes the privacy of our customers. This section outlines how we collect, use, and protect your personal data, ensuring compliance with global privacy regulations, including GDPR for our European customers. We are committed to transparency in our data handling practices.
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What Data We Collect
We collect essential information such as your name, contact details, shipping address, and payment information during purchases. We also gather technical data like IP addresses and browsing behavior to improve your site experience, strictly adhering to legal requirements.
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How We Use Your Information
Your data is primarily used for order fulfillment, customer support, and to personalize your shopping experience. We may use it for marketing communications with your explicit consent, and you can opt-out at any time.
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Cookie Policy
We use cookies to enhance site functionality, analyze traffic, and offer a tailored experience. You have full control over cookie preferences through your browser settings.
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Third-Party Sharing & Security
We share data only with trusted third-party service providers (e.g., payment processors, shipping partners) as necessary for our operations and under strict data protection agreements. We utilize advanced encryption and security measures to protect your data from unauthorized access.

For a complete understanding of your rights and our obligations, please refer to the full Privacy Policy document available via the link in our website footer.
Terms of Service for Online Orders and Site Usage
These Terms of Service govern your use of the Moorhen Lures website and all purchases made through our platform. By accessing or using our site, you agree to be bound by these terms, which are designed to ensure a fair and equitable experience for all users.
Our website is provided for your personal, non-commercial use. You agree not to misuse the site, including but not limited to, introducing viruses, attempting unauthorized access, or engaging in any activity that could harm our systems or other users. Content provided on this site, including text, images, and brand assets, is the property of Moorhen Lures and protected by intellectual property laws. Unauthorized reproduction or distribution is strictly prohibited.
All orders placed through Moorhen Lures are subject to acceptance and availability. We reserve the right to refuse or cancel any order for any reason, including limitations on quantities available for purchase, inaccuracies, or errors in product or pricing information. Our order fulfillment process aims for efficiency, with dispatch typically occurring within 1-2 business days, followed by standard shipping times. Custom lure orders will have specific fulfillment timelines communicated at the time of purchase.
All prices displayed are in GBP (£) and are inclusive of VAT where applicable. Payment is required at the time of order placement through our secure payment gateway. While we strive for accuracy, Moorhen Lures is not liable for any losses or damages arising from the use of this website or the products purchased, beyond statutory consumer rights. Our liability is limited to the purchase price of the product.
Returns, Exchanges, and Satisfaction Guarantee Policies
Your satisfaction is paramount to Moorhen Lures. We stand behind the quality and craftsmanship of our fishing tackle. If you are not entirely satisfied with your purchase, our straightforward returns and exchanges policy is designed to make the process as smooth as possible.
Returns & Eligibility
You may return most new, unused items within 30 days of delivery for a full refund or exchange. Items must be in their original packaging, with all tags and labels intact. Custom-made lures are generally non-returnable unless defective or incorrect due to our error.
Exchange Process
To initiate an exchange, please contact our customer service team with your order number. We will guide you through the return of the original item and the placement of an order for your desired replacement. Shipping costs for exchanges may apply.
Refunds & Processing
Once your return is received and inspected, we will process your refund to the original method of payment within 7-10 business days. You will receive an email notification when your refund has been issued. Original shipping charges are non-refundable unless the return is due to our error.
Warranty & Defective Products
Moorhen Lures provides a manufacturer's warranty against defects in materials and workmanship. If you receive a defective product, please contact us immediately for assistance. We will arrange for a replacement or repair at no additional cost to you.

For detailed instructions on how to initiate a return or exchange, please visit our Contact Us page or email us directly at [email protected].